It's all about the input

There were two main goals coming into this week:

1. formulate a clearer pitch
2. differentiate the product from competitors

To address the first issue, the business team met up to discuss the flow of the presentation. Curan and I formulated how to capture the audience in a few seconds and really explain the application by demonstrating the flow of its utility. We began to research some facts about nutrition and found a way to explain that our application is about altering our decision making process. After the pitch feedback, we loved the advice that our app is used to stop a series of bad decisions that ultimately leads to poor health and obesity.

To address the second issue, we recognized that the product has to do two things. The first is be able to remove the pain points associated with inputting what you eat. This means selecting different food items in multiple steps. That's when we recognized that we should have technology that can parse through simple tech as well as a mechanical torque to have picture recognition. The second point is to have output recommendations that are more qualitative so that the user would understand it more. This means our recommendations are in the form of food suggestions and exercise plans rather than just calorie burn and intake suggestions.

With the combination of the two above features, we felt very proud of our product and knew that we had a lot of work ahead in order to make both successful.