Going into the break we knew that there were going to be two revenue streams for the product. The foundation is the freemium model in which features like being able to talk directly to a nutritionist and having more detailed exercise instructions were going to occur with a subscription fee.
Our innovative second revenue stream would come in the form of promoted posts from grocery stores and restaurants when we recommended to our users meal suggestions and grocery lists. We discussed extensively on if promoting advertisers would dilute our results and taint the legitimacy of our product. Soon we recognized that similar to Google, we must be transparent with our promoted results and also set a level of standard of when we would allow promoted results.
On the engineering side we had to figure out how to execute the platform for ads. Would we use adwords or other platforms to run the auction process or is that something we need to build in house? We soon recognized that it would be something that we would outsource at first since it is not our core competency. Then once we have the resources and the need, it would be an in-housed platform for the application.
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