Sunday, October 26, 2014

Reality check

Finally! We pitched our Piquant application in front of the whole class. After doing the pitch, we finally received the harsh feedback that we needed to reignite our thinking. A lot of the criticism stemmed from our similarities with myfitnesspal. For majority of the issues that were brought up, we thought that it was because we didn't clearly communicate our value proposition enough.

Overall we learned that we needed a better way to present that our application is more than a diet or healthplan. We found that we needed to clearly communicate the differentiation that the application was able to proved real-time recommendation.

On the engineering side, the engineers learned about built.io and figured out the backend clearly. I was really proud to see their hardwork pay off and how the three team members were able to collaborate. Walking away from this week we felt that we had a much better understanding of how to provide a better pitch and it was so exciting to finally see the product come to life.

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