Motion monitor-
Since the 5s, iPhone has a built in M7 Chip. Apps like Nike+ have capitalized on that, I don’t know if we can do better…Pivot to location tracker and meeting up with friends?
Target: People with large social circles.
Current apps:
FB Nearby Friends- shows the location of everyone on your fb (if they allow it). Takeaway: FB has become such a large network that many are not people you want to share your whereabouts, you have to manually select people you don’t want to know your location (opt out). Our app should start ground up, using phone numbers and adding people into your locator inbox (opt in).
Footprints- Shares location between spouse and children. Shows history of places the person has been. Takeaway: Creepy, for the demographic that we’re going for. We can alter this to almost like a timeline profile. People can choose to show certain locations in their history and share photos that they took in those locations. Additionally, rate/review restaurants, hike trips, etc?
Thoughts: Our app can add features like selecting to show if you’re free to hangout or not. Also you can insert scheduled meeting times with people, then you can see where they are 15 minutes within event start time to know where they are and estimated arrival time. Can def explore more here!
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Health Tracker-
Target: Young adults, probably urban areas. People who are health conscious and want to keep track of their intake. Large market here.
Current apps:
Health Cubby- People with the same weight goals motivate each other. Takeaway: Our app can also integrate a way to plan workout times/classes together
Restaurant Nutrition- Has nutrition info on items for over 50 restaurants. Takeaway: Our app can create this database and also do “most similar item” approach to restaurants that aren’t listed in order to get nutrition count
Resource: Livestrong.com has a large nutirtion info database of restaurants and packaged items
Thoughts: Like Curan said, out selling point may be to find a way to translate calorie count/other metrics to something that people understand more. If we are a lifestyle app, we would need to know their goal body tone type/weight, then it monitors intake, based on restaurant dishes and grocery list. Then it could be something as simple as the app suggesting, “You should go for do yoga at least twice this week,” “reduce your dessert in take this week,” or “instead of pizza night on Friday try to eat ______ (and suggest a healthy dish)”
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