With a game plan and a topic selected, our group seemed to be off to a great start. We organized a Dropbox in which each of us would drop in articles or blogs about farming in developing world. Each of us would then read them in order to be on the same page as everyone else. Furthermore, our meetings with professors have allowed us to gather an even deeper understanding of the industry.
Unfortunately, it was not meant to be. During our meetings it became apparent that the topic is something most of us were not passionate about. We read the materials to read the materials and interviewed the professors with a low degree of engagement. This problem was an issue that we needed to address as the meeting conversations became dull even though our research was progressing.
In our most recent meeting we decided to not be completely sold on the agriculture space. We wanted to explore more ideas that we may be more interested in. I personally was very happy that this was the new decision as I felt as if I couldn't get myself to be passionate about the agriculture space. I bet this is why not many have attempted to address problems in this market! Therefor we wanted to continue to drive the idea forward but still explore a couple of other issues.
Our group began to brainstorm once again, asking each individual to return to the meeting with a topic that they would really like to explore. I'm excited to hear what our group comes up with next! Hopefully we can find a middle ground of an attractive market that we could all be very very interested in.
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