Aparna and Curan hit it off in our mingling session due to the fact that they both had done research for agriculture and farming for developing countries. Through studying that space, the two of them have found a demand for a tracking product that farmers could use for, either to better predict the weather, record their seasonal orders, keep track of their seeding and watering procedures, etc. The motivation behind the space is that it is a very large market in which few people have paid attention to, therefore have not addressed. These solutions are also easier to produce because they can be modeled off of existing solutions that developed nations have.
Barriers to this solution were the fact that any mobile application that we develop would need a system that produces the inputs that we need. Whether its a database that understands the schedule of planting that farmers have or the collection of weather predictors.
To drive the idea forward, our assignment was to reach out to at least five professors in the agriculture industry (specifically of developing countries). We wanted to achieve three things by the end of our conversation:
1) Select a country or region of focus for the app
2) Understand the day-to-day tasks of a farmer in the developing world
3) Recognize the pain points that we can address
4) Develop a way to size the market
So far, the professors that we have reached out to have slowly been replying but it is very difficult to schedule a time in which the team and the professor are not busy.
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